Reay Jespersen

Ok… people… friends… brothers and sisters… work with me here. I’m seeing more and more of this, and it’s driving me nuts.

It’s really not hard: generally speaking, when you’re talking about a single group of people, you refer to them in the singular form.

For instance - to get right to the most common phrasing I see this used with - it’s not “Metallica are playing here tonight”. That’s using a single name, Metallica, with a plural verb, are. You don’t say that a group are playing; it’s that a group is playing. So it’s properly said that “Metallica is playing here tonight.” It’s the same as the way you’d say, “the choir [singular name] is [singular verb] performing” or “the army [singular name] is [singular verb] going to Toronto because the mayor thinks Torontonians can’t shovel a bit of snow for themselves.”

Another common mistake: “the staff are coming to the kitchen for birthday cake”. A staff is a single group of people with a singular name. Thus, “the staff is coming to the kitchen for birthday cake.”

A group is referred to as a plural when the name of the group itself is plural:
“The geese [plural name] are [plural verb] coming back north again.”
“The Police [plural name] are [plural verb] playing here this weekend.”
“The Smurfs [plural name] are [plural verb] three apples high. Also, annoying.”

Point being, a group of individuals with a collective, singular name will almost always get a singular verb. A group with a plural name will almost always get a plural verb. There are going to be some exceptions, I’ve no doubt - this is English, after all, and what’s English without exceptions to every rule? - but it’s a simple enough rule to go by and arguably even more trust-worthy than “i” before “e” except after “c”.

I get that English is difficult. I’ve heard some say it’s the most difficult language in the world, doubtless attributed at least in part to those very ubiquitous exceptions I mentioned. It even seems to be tricky for some folks who grew up with it as a first language, which is odd, given a childhood and adolescence of schooling and exposure to learning it. And singular verbs for singular groups are both key and learned early on, so where does it go once people reach their teens and adult years? Why do the fundamentals become lost for some; too many, and I daresay perhaps a growing number?

To wrap, let me just as that you please try to use proper grammar, especially if you’re involved in any kind of publishing or broadcasting. It really does matter, it makes you (and your company) sound more intelligent and professional than if you get it wrong, and it will save me from totally losing my mind.